VR Headset

Apple’s Marketing Head for Vision Pro Retires
Apple’s Marketing Head for Vision Pro Retires
April 24, 2024  |  Apple

Apple’s head of marketing for its new headset, the Vision Pro, has retired from his role.  Frank Casanova has worked at the Big Tech firm for 36...

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Virtual Reality Industry Excitement Said to Hit ‘Fever Pitch’ Ahead of Apple Launch
Virtual Reality Industry Excitement Said to Hit ‘Fever Pitch’ Ahead of Apple Launch
June 04, 2023  |  Metaverse

Will Apple’s planned mixed-reality headset lead to a virtual reality (VR) funding renaissance? That’s the hope of startups in the VR space, according to a Sunday (June...

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The VR Effect On Retail: Fad Or True Game-Changer?
The VR Effect On Retail: Fad Or True Game-Changer?
January 23, 2019  |  Retail

Move aside, storefront mannequins. Hot on the heels of its close cousin, augmented reality (AR), more retailers are using immersive virtual reality (VR) experiences to...

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Siemens Invests In VR Startup Backed By Volkswagon, Audi
Siemens Invests In VR Startup Backed By Volkswagon, Audi
October 09, 2018  |  Investments

German company Varjo Technologies has announced a $31 million Series B investment, led by Atomico and Seimens-backed Next47, that will help it launch the world’s first...

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Could Google’s Wednesday Product Event Outshine Apple’s?
Could Google’s Wednesday Product Event Outshine Apple’s?
October 03, 2017  |  Google

Following similar events held by Apple and Amazon, Google is hosting its own major product event Wednesday in California, where the company is expected to...

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