Walmart Connect

Walmart Teams With Disney in Race Against Amazon for Streamers’ Spending
Walmart Teams With Disney in Race Against Amazon for Streamers’ Spending
May 10, 2024  |  Retail

As retail behemoths Amazon and Walmart compete for consumers’ spending, both are turning to video streaming ads to open up new sales opportunities and drive...

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Walmart to Offer Suppliers Combination of Insights and Retail Media
Walmart to Offer Suppliers Combination of Insights and Retail Media
April 17, 2024  |  Retail

Walmart will launch a new service that allows suppliers to combine insights from its data monetization platform with its closed-loop, omnichannel retail media solutions. This combination...

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Retailers Step Up In-Store Media in Bid for Advertiser Spend
Retailers Step Up In-Store Media in Bid for Advertiser Spend
April 02, 2024  |  Retail

As retailers feel shoppers’ belt-tightening behaviors hurt sales, many are turning to in-store retail media to increase their revenue and profit margins. Mega-retailer Walmart, for...

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Walmart to Refile Forms About Proposed Vizio Acquisition Friday
Walmart to Refile Forms About Proposed Vizio Acquisition Friday
March 29, 2024  |  Acquisitions

Walmart expects to refile forms about its planned acquisition of smart television maker Vizio Friday (March 29). The retailer withdrew its previous Hart-Scott-Rodino (HSR) notification...

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eCommerce Giants Make Headway Crafting Services Across Merchant Marketplaces
eCommerce Giants Make Headway Crafting Services Across Merchant Marketplaces
February 21, 2024  |  eCommerce

For eCommerce giants — Walmart, Amazon and Shopify are among the most visible examples — the continued surge in online shopping has given momentum to...

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Walmart to Enhance Media Business With $2.3 Billion Vizio Acquisition
Walmart to Enhance Media Business With $2.3 Billion Vizio Acquisition
February 20, 2024  |  Acquisitions

Walmart and smart television maker Vizio entered into an agreement for Walmart to acquire Vizio for $2.3 billion. The acquisition would enable Walmart to enhance...

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Walmart and Kroger Aim to Increase Market Share as In-Store Advertising Gains Momentum 
Walmart and Kroger Aim to Increase Market Share as In-Store Advertising Gains Momentum 
August 09, 2023  |  Retail

If you’ve stepped inside a store recently, maybe a Target or Kroger, you might have noticed digital in-store advertising — an upgraded rendition of the...

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Major Grocers’ Retail Media Networks Lead Smaller Brands to Rely on Instacart
Major Grocers’ Retail Media Networks Lead Smaller Brands to Rely on Instacart
June 21, 2023  |  Retail

As the largest grocers launch in-house retail media networks, offering brands comprehensive insights into how their marketing efforts are performing, smaller chains are being put...

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First-Party Data at Heart of Meta and Dollar General Personalization Pact
First-Party Data at Heart of Meta and Dollar General Personalization Pact
March 29, 2023  |  Partnerships

As brands, retailers and tech firms look for new ways to target ads to shoppers in a post-cookie world, retail media networks are increasingly filling...

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