Weekender

From Heineken’s Dumb Phone to T-Pain, ’00s Make a Comeback
From Heineken’s Dumb Phone to T-Pain, ’00s Make a Comeback
April 20, 2024  |  Retail

From the rise of social networking to a more fractured media landscape to the integration of artificial intelligence (AI) into daily life, the world looks...

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Dove Refreshes ‘Real Women’ Push in Counterpoint to AI Images
Dove Refreshes ‘Real Women’ Push in Counterpoint to AI Images
April 13, 2024  |  artificial intelligence

The artificial intelligence (AI) content free-for-all has everyone scrambling to understand what the new normal will look like, and this week, a few brands decided...

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Brands Launch Eclipse-Inspired Deals to Outshine Competitors
Brands Launch Eclipse-Inspired Deals to Outshine Competitors
April 06, 2024  |  Retail

As the total solar eclipse draws near, brands are reaching for the stars, seizing on the hold that the event has on the public’s imagination....

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3 Strikes and Cashiers Are Out at the New Ball Game
3 Strikes and Cashiers Are Out at the New Ball Game
March 30, 2024  |  Payment Methods

Baseball is back, and this year, more stadiums are tapping frictionless checkout to cut labor costs while meeting fans’ demand to spend as little time out...

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Robots vs Rock Stars: UMG and Roland Share Guidelines for AI Music
Robots vs Rock Stars: UMG and Roland Share Guidelines for AI Music
March 23, 2024  |  Artificial Intelligence

The year is 2034, Taylor Swift hasn’t had work in years, and all our favorite songwriters are just algorithms. This is the future that Universal Music...

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St. Pat’s Showdown: Booze Brands Get Creative
St. Pat’s Showdown: Booze Brands Get Creative
March 16, 2024  |  Retail

As St. Patrick’s Day approaches, beer and liquor brands are gearing up for a showdown to see who can win consumers’ boozy spending, and the...

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From Crypto Perfume to Weightlifting, Brands Try to Win Over Women
From Crypto Perfume to Weightlifting, Brands Try to Win Over Women
March 09, 2024  |  Retail

This Women’s History Month, brands want to take the occasion to capture female shoppers’ spending, but some of their methods may be more effective —...

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Oreo Courts a Higher-End Customer as Snacks Put on the Ritz
Oreo Courts a Higher-End Customer as Snacks Put on the Ritz
March 02, 2024  |  Retail

Oreo is getting fancy as snack foods sprinkle in a little bit of affordable luxury to appeal to today’s belt-tightening shoppers. On Monday (March 4),...

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Move Over, Midas — Brands Seek the Taylor-and-Travis Touch
Move Over, Midas — Brands Seek the Taylor-and-Travis Touch
February 24, 2024  |  Retail

America’s new “it couple” seems to be single-handedly creating an economic boom for every company they shop at, and whether the two are in it...

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