WPP

WPP Partners With NVIDIA to Accelerate Production of Advertising Content
WPP Partners With NVIDIA to Accelerate Production of Advertising Content
May 29, 2023  |  artificial intelligence

WPP has partnered with NVIDIA to use artificial intelligence (AI) to accelerate the production of brand advertising content. By using NVIDIA’s Omniverse Cloud platform for...

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WPP and Stripe Partner to Develop Commerce and Payment Solutions for Brands
WPP and Stripe Partner to Develop Commerce and Payment Solutions for Brands
February 16, 2023  |  Retail

WPP and Stripe have partnered to develop commerce and payment solutions for brands. With this collaboration, WPP has joined the Stripe Partner Ecosystem as a...

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Today in Food Commerce: Jokr Looks to Sell NYC Business; Instacart Partners With WPP
Today in Food Commerce: Jokr Looks to Sell NYC Business; Instacart Partners With WPP
February 01, 2022  |  Delivery

Today in food commerce, ultrafast grocer Jokr looks for a buyer for its New York City business, and Instacart teams up with London-based multinational advertising...

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Today in the Connected Economy: Instacart Supplements Revenue With Ad Sales
Today in the Connected Economy: Instacart Supplements Revenue With Ad Sales
February 01, 2022  |  Connected Economy

Today in the connected economy, Instacart tries to boost revenues by offering ad solutions to the brands using its service, while Citi and ExxonMobil expand...

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WPP, Instacart Team on Online Grocery Ads
WPP, Instacart Team on Online Grocery Ads
February 01, 2022  |  Partnerships

Advertising agency WPP and online grocery platform Instacart have partnered on new advertising solutions and measurement tools for consumer-packaged goods (CPG) brands that will give...

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Instacart Partners With WPP to Supplement Delivery Revenue With Ad Sales
Instacart Partners With WPP to Supplement Delivery Revenue With Ad Sales
February 01, 2022  |  Partnerships

With the unforgiving margins of grocery delivery making it tough to run a profitable business, Instacart is going all in on advertising. The grocery aggregator...

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Target Seeks To Purchase Digital Ad Firm
Target Seeks To Purchase Digital Ad Firm
May 26, 2019  |  Partnerships / Acquisitions

Target is reportedly in discussions with Triad Retail Media, the retail advertiser owned by WPP PLC, to acquire it. The Wall Street Journal, citing people...

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Amazon Getting More Search Ad Dollars At The Expense Of Google
Amazon Getting More Search Ad Dollars At The Expense Of Google
April 05, 2019  |  Amazon

Amazon is starting to get more of the digital advertising dollars as marketers shift their focus away from Google. The Wall Street Journal, citing people...

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Ad Agencies Hit By “Digital Disruption,” Bits And Bytes Take Bites From Middlemen
Ad Agencies Hit By “Digital Disruption,” Bits And Bytes Take Bites From Middlemen
August 25, 2017  |  Earnings

London-based multinational advertising and public relations company WPP’s sneeze shows a flu spreading across the advertising sector, and the malaise is borne in part by...

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