YouTube

Study Finds US Consumers Look a Lot But Buy Little on Social Media
Study Finds US Consumers Look a Lot But Buy Little on Social Media
July 10, 2023  |  eCommerce

Tapping or clicking the hashtag #TikTokMadeMeBuyIt will bring users to pages upon pages of videos in which TikTokers show off viral purchases they first discovered...

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Google Reportedly Testing Online Games for YouTube
Google Reportedly Testing Online Games for YouTube
June 25, 2023  |  Streaming

YouTube could go from a place to watch others play video games to a gaming platform. The streaming company has begun testing an online gaming product,...

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Is MrBeast’s Pivot From Burgers to CPG Bad News for Influencer-Helmed Brands?
Is MrBeast’s Pivot From Burgers to CPG Bad News for Influencer-Helmed Brands?
June 21, 2023  |  Restaurant innovation

As virtual restaurant companies tap influencers’ wide audiences to generate hype in the absence of physical touchpoints, blockbuster YouTuber MrBeast (162 million subscribers) appears to...

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How Creators Influence Brands — and Why They Listen 
How Creators Influence Brands — and Why They Listen 
June 20, 2023  |  Retail

While skinny jeans have been on the outs for a few years, staying trends include the “clean girl” aesthetic and Crocs, according to Gen Z...

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Twitter Faces Legal Battle Over Copyright Infringement
Twitter Faces Legal Battle Over Copyright Infringement
June 14, 2023  |  Legal

The National Music Publishers’ Association has filed a lawsuit against Twitter, alleging that the platform has been using copyrighted music without permission. NMPA President David...

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EU Consumer Group: Social Networks Allowed Misleading Crypto Ads
EU Consumer Group: Social Networks Allowed Misleading Crypto Ads
June 08, 2023  |  Cryptocurrency

Europe’s consumer advocacy group says four leading social networks permitted misleading ads for cryptocurrency. That’s the subject of a complaint filed Thursday (June 8) against...

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Netflix and YouTube Tied Atop Provide Ranking of Streaming Apps
Netflix and YouTube Tied Atop Provide Ranking of Streaming Apps
May 05, 2023  |  Mobile Applications

The masters of entertainment are out in force and making moves. One look at the PYMNTS Provide Ranking of Streaming Apps reveals all one needs to know...

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Streaming Subscription Price Hikes May Force Hard Decisions for Viewers
Streaming Subscription Price Hikes May Force Hard Decisions for Viewers
April 24, 2023  |  Subscriptions

There’s never been a riskier time for streaming subscriptions to increase prices, but for the major streaming services prices have kept edging up, which could...

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Platforms, Not Creators, Reap Financial Rewards of Creator Economy
Platforms, Not Creators, Reap Financial Rewards of Creator Economy
April 23, 2023  |  Connected Economy

The creator economy is apparently leaving a bulk of creators out in the cold. In an opinion piece published Saturday (April 22) by the Financial...

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