Yum! Brands

Yum! Brands is the fastest-growing restaurant brands in partnership with the best franchise operators. Formerly know as Tricon Global Restaurants, Inc., is an American fast food corporation listed on the Fortune 500. Yum! operates the brands Taco Bell, KFC, Pizza Hut, and WingStreet worldwide, except in China, where the brands are operated by a separate company, Yum China.

Source: yum.com

Yum Brands: AI-Powered Marketing Campaigns Boost Customer Engagement
Yum Brands: AI-Powered Marketing Campaigns Boost Customer Engagement
November 15, 2024  |  Restaurant innovation

In early, limited pilots of artificial intelligence (AI)-powered marketing campaigns, quick-service restaurant (QSR) company Yum Brands reportedly is seeing double-digit increases in customer engagement compared...

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Voice AI Orders Go Mainstream With QSRs Leading the Way
Voice AI Orders Go Mainstream With QSRs Leading the Way
November 08, 2024  |  Voice Activation

That robot voice taking your Taco Bell order isn’t just an experiment — it’s handled 2 million customer orders, showing how artificial intelligence (AI)-powered conversation...

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Yum! Brands Says It Took 2 Million Voice AI Orders in Q3
Yum! Brands Says It Took 2 Million Voice AI Orders in Q3
November 05, 2024  |  Restaurant innovation

In its Q3 earnings call on Tuesday (Nov. 5), Yum! Brands pointed to the more than 2 million orders through voice AI at its Taco...

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Taco Bell Goes All-in on AI Drive-Thrus as McDonald’s Steps Back
Taco Bell Goes All-in on AI Drive-Thrus as McDonald’s Steps Back
August 07, 2024  |  artificial intelligence

By year’s end, hundreds of Taco Bell drive-thrus could be taking orders without a human on the other end of the speaker. Yum Brands’ ambitious...

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Yum Brands’ Acquisitions Build a Digital Foundation for AI Advancements
Yum Brands’ Acquisitions Build a Digital Foundation for AI Advancements
August 06, 2024  |  Earnings

As Yum Brands aims to be a “leading global digital restaurant company,” per CEO David Gibbs, the quick-service restaurant (QSR) giant is tapping its tech...

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Taco Bell Adding AI Voice Ordering to Hundreds of Drive-Thrus
Taco Bell Adding AI Voice Ordering to Hundreds of Drive-Thrus
July 31, 2024  |  Voice Activation

Taco Bell will add AI voice technology to hundreds of its drive-thrus by year’s end. It’s part of parent Yum! Brands’ plans to integrate voice...

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Are Consumers ‘Done With Fast Food’ as Prices Climb?
Are Consumers ‘Done With Fast Food’ as Prices Climb?
May 05, 2024  |  Restaurant Roundup

Denis Montenaro, a regular McDonald’s diner, recently came to a decision. “I’m done with fast food,” the 75-year-old California resident told The Wall Street Journal (WSJ) in...

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Yum Brands Q1 Earnings Show Digital Sales Surge Amid Broader Challenges
Yum Brands Q1 Earnings Show Digital Sales Surge Amid Broader Challenges
May 01, 2024  |  Earnings

Yum Brands, the company behind Pizza Hut, KFC and Taco Bell, reported mixed results in its Q1 earnings announcement Wednesday (May 1) with challenges evident...

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Yum Brands Doubles Tech Spending, Expands Use of Generative AI
Yum Brands Doubles Tech Spending, Expands Use of Generative AI
April 01, 2024  |  ResTech

Fast food company Yum Brands aims to deploy artificial intelligence (AI) across the operations of its restaurants. The parent company of Taco Bell, Pizza Hut,...

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