Yum! Brands

Yum! Brands is the fastest-growing restaurant brands in partnership with the best franchise operators. Formerly know as Tricon Global Restaurants, Inc., is an American fast food corporation listed on the Fortune 500. Yum! operates the brands Taco Bell, KFC, Pizza Hut, and WingStreet worldwide, except in China, where the brands are operated by a separate company, Yum China.

Source: yum.com

Taco Bell’s Tech Investments Yield 60% Digital Sales Boost 
Taco Bell’s Tech Investments Yield 60% Digital Sales Boost 
May 03, 2023  |  Earnings

As restaurant brands look to drive digital adoption, Taco Bell has seen a major boost from investing in its ordering channels. Yum Brands, the parent...

READ MORE >
KFC Reaches Digital Holdouts With Conversational Commerce
KFC Reaches Digital Holdouts With Conversational Commerce
February 08, 2023  |  ResTech

Yum Brands is bringing in-store customers into the digital fold with increasingly frictionless ordering options. The quick-service restaurant (QSR) giant, parent of KFC, Pizza Hut,...

READ MORE >
Ransomware Attack Affects 300 UK Yum! Brand Restaurants
Ransomware Attack Affects 300 UK Yum! Brand Restaurants
January 19, 2023  |  Security & Fraud

The fast food company Yum! Brands has announced a major cybersecurity breach in the U.K. In a Wednesday (Jan. 18) statement, the firm, which operates...

READ MORE >
Major Restaurant Brands Grapple With Reliance on Aggregators
Major Restaurant Brands Grapple With Reliance on Aggregators
November 02, 2022  |  Restaurant innovation

While the best-case scenario for restaurants might involve all of their sales coming through their own direct ordering channels, ongoing labor challenges often make it...

READ MORE >
Taco Bell Brings Back Subscription Pass to Boost Loyalty Signups
Taco Bell Brings Back Subscription Pass to Boost Loyalty Signups
September 29, 2022  |  Restaurant innovation

As restaurant brands look to drive loyalty in the face of stiff competition, some are turning to subscription offerings to incentivize purchasing as frequently as...

READ MORE >
Shake Shack, KFC, Others Tap Kiosks to Boost in-Restaurant Margins
Shake Shack, KFC, Others Tap Kiosks to Boost in-Restaurant Margins
August 08, 2022  |  Restaurant innovation

As restaurants’ labor challenges continue, leading brands are leveraging kiosks to drive in-store sales without the cost of face-to-face service. Shake Shack, for one, announced...

READ MORE >
Today in Data: Restaurants Push Pickup Ordering in Tight Labor Market
Today in Data: Restaurants Push Pickup Ordering in Tight Labor Market
May 09, 2022  |  Today In Data

Today in data, restaurants try to promote pickup ordering as new federal jobs numbers show a tight labor market. Data $6B: Yum Brands’ digital sales...

READ MORE >
Leading QSRs Are Unable to Meet Dining Demand
Leading QSRs Are Unable to Meet Dining Demand
May 05, 2022  |  Restaurant innovation

As restaurants’ labor difficulties continue with no end in sight, many brands are having trouble meeting consumer demand. In a time when restaurants could be...

READ MORE >
Today in Food Commerce: Instacart Reaches 90% of Canada; Yum Brands Expands ‘Quick Pick-Up’ Program
Today in Food Commerce: Instacart Reaches 90% of Canada; Yum Brands Expands ‘Quick Pick-Up’ Program
May 04, 2022  |  Commerce

Today in food commerce, Instacart expands its reach in the Great White North, and KFC parent Yum Brands leverages pickup shelves to boost off-premise efficiency....

READ MORE >