zara

Zara Defies The Retail Downturn Odds
Zara Defies The Retail Downturn Odds
June 15, 2017  |  Retail

For the last few years, the retail industry has been in a whirlwind of change. As hundreds of brick-and-mortar locations have been closed around the...

READ MORE >
Zara’s Misstep In Correlating Ad Copy And Image
Zara’s Misstep In Correlating Ad Copy And Image
March 02, 2017  |  Retail

Within hours and sometimes within mere minutes, today’s companies are likely to receive an online reaction to their newly launched advertising campaigns. Given the instantaneous...

READ MORE >
Zara Goes Green (And Reports It, Too)
Zara Goes Green (And Reports It, Too)
September 23, 2016  |  Retail

Zara’s launching an eco-friendly line, its “Join Life” collection, that emphasizes minimalism and more sustainably produced fabrics and fashions. Zara bills its newest collection as...

READ MORE >
Class Action Lawsuit Accuses Zara Of “Bait & Switch” Pricing
Class Action Lawsuit Accuses Zara Of “Bait & Switch” Pricing
August 24, 2016  |  Retail

Fast fashion retailer Zara is facing a lawsuit from U.S. consumers that alleges that the firm intentionally misleads American consumers as to the price of its...

READ MORE >