Consumers in the digital era want it both ways: In one context, they want to do it all for themselves and act as their own salesperson and cashier – only to quickly reach out for the power of community or the ability to team up with a partner in another. So, what to do with customers who want it all – even things that seem contradictory? According to the experts, you give it to them.
Data:
$310 million: Projected value of the kiosk market’s food and beverage revenue by 2021.
40 percent: Share of Honeyfi’s customer base that are unmarried couples.
12 percent: Projected global CAGR for the smart vending machine market from 2019–2021.
25: Number of C-suite executives queried for the PYMNTS Innovation eBook.
3.9 percent: Global CAGR of the transportation ticket vending market from 2019–2024.
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