In The eCommerce Age, Consumers Want To Control Authentication
Fraudsters are getting ever nimbler at tricking consumers into divulging information that is then used to compromise accounts. Against a backdrop where eCommerce is worth trillions of dollars, consumers want more control over how transactions are authenticated. The Consumer-Centric Authentication Playbook shows that an overwhelming majority of users want the flexibility to set such protocols within their mobile banking apps – but FIs are lagging in meeting those demands.
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