Consumers have stepped up their activity in eCommerce, as they are not staying in hotels, eating in restaurant dining rooms or using public transit, per a PYMNTS COVID-19 consumer survey. More affluent consumers appear to be focused on avoiding public spaces and making purchases through the web instead. And in toy retail, KiwiCo has seen a rise in orders for eCommerce subscriptions and one-off products at a time when children are home from school because of the coronavirus crisis. All this, Today in Data.
Data:
47,000: Minimum number of chain stores throughout the U.S. that have temporarily closed their doors.
90: Minimum number of non-essential nationwide retailers that have temporarily gone dark.
32M: Number of kids under the age of 14 in the U.S.
28%: Share of U.S. survey respondents who said they were using eCommerce to “stock up” on food.
14: The upper age range of KiwiCo’s largest target market.
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