Consumers pay a significant amount of money for beauty products, with much of the prices set by middlemen. Function of Beauty, however, aims to create a more functional direct-to-consumer (DTC) model designed to pair shoppers with custom-picked haircare products. And in tech, virtual reality (VR) and augmented reality (AR) are starting to make more significant gains in the retail world. All this, Today in Data.
Data:
3,000 percent: Amount by which VR-enabled revenues are set to increase.
171M: Number of worldwide virtual reality (VR) users in 2018.
$87.9B: Annual spending on haircare products.
27T: Approximate number of different custom products that Function of Beauty can create.
$1.8B: Amount that virtual reality will generate through retail and marketing in 2022.