Keeping Consumers Loyal In The Midst Of The Digital Shift 

To say nothing is the same as it was six months ago is an exaggeration. What we are doing, in many regards, hasn’t changed that much. But how we are doing it – from how we work, to how we eat, to how we shop, to how we bank – has changed quite a lot, drifting to digital in unexpected places. And what consumers want in terms of rewards and loyalty incentives – and what they are even willing to count as a reward is also in a state of flux. That means for merchants of all stripes, the key to bringing in customers is to find ways to do more – and to do it digitally.

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Data:

98%: Portion of Ant Group’s CreditTech loans that are securitized after being underwritten.

25.8%: Share of consumers in big cities who report having shifted to ordering online from restaurants with table service.

23%: Share of customers who report being “very” or “extremely” likely to change banks for better rewards offerings.

15%: Portion of CPG sales that are digital as of 2020.

14.8: Number of loyalty programs in which the average consumer is enrolled.