The resale market is turning out to be one of the hottest trends of the young new year, and is gaining momentum as brick-and-mortar retailers roll out high-end resale platforms. Gap has now joined forces with thredUP, which has taken the lead as a third-party “circular economy” company. And personalized messaging can be a deal-breaker or deal-maker for shoppers, per a new report, but privacy is paramount. All this, Today in Data.
Data:
61 percent: Share of consumers who want more personalization in marketing, messaging and promotions.
53 percent: Portion of consumers who want retailers to respect their anonymity in 2020.
40: Number of locations at which Macy’s has partnered with thredUP.
22 percent: Share of Poshmark sellers who are full-time.
$20B: Approximate value of the overall U.S. resale market.
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