Social media platforms are aiming to harness their contextual commerce potential. TikTok, which is mostly a destination for users seeking short-form videos, is now looking to better monetize its service. And in restaurant innovation, Domino’s has become a leader in mobile and digital technology as it blazes its own path in the quick-service restaurant (QSR) world. All this, Today in Data.
Data:
2019: The year Instagram rolled out in-app checkout for brands.
2014: The year Domino’s launched its AI-enabled chatbot as a voice-activated app.
42 percent: Approximate share of consumers who use their mobile devices to look for coupons and deals.
38 percent: Share of consumers who use their mobile devices to peruse menu items.
26.5M: Number of monthly active TikTok users in the U.S.
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