Self-service retail technologies have gained momentum over the last week, as small and medium-sized businesses (SMBs) aim to make a digital shift a consistent part of their business. Instagram, Facebook and Shopify’s social selling technologies have received a positive reception, and Criteo’s self-service Retail Media Platform will allow for the placement of advertising sponsored by retailers’ apps and sites. All this, Today in Data.
Data:
$275: Citi’s price target on Facebook’s stock.
$200M: Amount of extra capital Shopify has deployed to support SMBs via loans and cash advances.
62%: Increase in new store creations on Shopify between March 13 and April 24 relative to the previous six weeks.
$25B: Upper end of one estimate of the total worldwide market for retail media.
4%: Approximate share of Amazon’s revenue generated from retail media ads.
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