Amazon remains a popular shopping destination as people flock to purchase toys and hobby equipment for holiday gifts, and we’ve got all the latest news in Amazon and Walmart’s ongoing battle for retail spend.
Data:
25%; 31%: Share of Black Friday shoppers who bought toys, hobby equipment and musical instruments online and in-store, respectively
59%: Portion of Walmart customers who shopped in-store on Black Friday.
71%; 41%: Share of Black Friday shoppers who made purchases on Amazon.com and Walmart.com, respectively.
66%; 58%: Portion of Black Friday shoppers who bought online and at stores, respectively.
28%; 42%: Share of Black Friday shoppers who bought at Target.com and in Target stores, respectively.
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