Data Distortion of Physical Retail, Retailers Pay Consumers to Pick up Purchases

Many retailers are now offering incentives to consumers when they pick up their purchases rather than having them delivered. Plus, we explore how data distortion can skew the health of physical retail.

Data:

12%: Drop in Black Friday shopping in physical stores from 2021 to 2019.

91%: Portion of consumers who shop in physical grocery stores.

67%: Share of consumers who shop in grocery stores at least once a week.

$25: Amount of Saks gift cards presented to customers who try buy online, pick up in store.

$10: Amount offered to customers when they try an Amazon Hub pickup point.