Honest Company is facing challenges such as increasing costs and falling diaper sales on the heels of its initial public offering (IPO). In brick-and-mortar retail, marketing platform Perch has teamed with Nestlé’s Purina pet care brand to make end-cap displays at a time when businesses are rethinking the physical store in response to the rapid growth of eGrocery. And, in digital identity, firms are harnessing modern identity verification tools to offer tight security and smooth customer experiences. All this, Today in Data.
Data
95%: Share of smartphones globally that are expected to be equipped with facial or fingerprint scanners by 2025.
$81M: Approximate sum of Honest Company’s first-quarter sales.
30%: Rough share of digital shifters who plan to revert entirely to their pre-pandemic grocery behaviors.
$16: Amount at which Honest Company priced shares in its IPO.
$1.5B: Approximate market cap of Honest Company as of Thursday (June 17).
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