Direct-to-consumer (D2C) artisan home décor brand The Citizenry has landed an investment after a year of rapid growth powered by the red-hot nesting trend. In digital shopping, a social commerce battle is heating up just in time for summer, with Facebook launching Instagram’s in-app Checkout functionalities in the U.K. on a trial basis. And in loyalty, a huge untapped market for local rewards programs exists in the U.K. All this, Today in Data.
Data:
2014: The year artisan home décor brand The Citizenry was established.
50%: Approximate share of Instagram users between 35 and 44 years old who use the app multiple times a day.
45: Average age of the highly connected shopper, per PYMNTS research.
37%: Portion of U.K. consumers who believe it is important to shop locally for environmental reasons.
$20M: Funding that The Citizenry recently landed from a consumer goods private equity firm.
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