Jennifer Lopez recently made a deal to utilize Flowcode’s system to market her new skincare line, starting with quick-response (QR) codes embedded in an advertisement spread. In brick-and-mortar, retailers are overestimating demand for buy online, pick up in-store (BOPIS), but they are underestimating demand for delivery. In digital technology, Google is launching its ‘Product Discovery Solutions for Retail’ suite to help eCommerce companies, while two industry veterans have created a special purpose acquisition company (SPAC) for the restaurant space. All this, Today in Data.
Data:
$276M: Amount that the Tastemaker SPAC received through its IPO on Jan. 12.
56.1%: Share of consumers who regard free shipping for digital orders as an important feature.
38.3%: Portion of merchants that think consumers commonly use BOPIS.
$9.95: Monthly price of Flowcode’s Pro, a QR code tool for small businesses and restaurants.
3: Number of elements included in Google’s new ‘Product Discovery Solutions for Retail’ suite.
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