Retailers Fighting Against Fakes, Malls Add Experiences, P&G Digital Sales Rising

Experiential Retail

Shopping malls are adding new experiences to the spaces where stores and shoppers used to be. Plus, Procter & Gamble is increasingly relying on eCommerce channels to increase its sales, and retailers and online sellers are looking into new ways to combat the increasing amounts of counterfeit goods.

Data:

$20.3B: Procter & Gamble’s sales for the first quarter of fiscal 2022, up 5% from fiscal 2021.

14%: Share of P&G’s overall sales that come through digital channels.

18K: Square footage of the eSports broadcast studio and gaming venue coming to Mall of America.

17%: Increase of consumers who prefer online shopping since the pandemic started.

$464B: Dollar amount of pirated and counterfeit goods sold each year.