Social commerce is full of potential, but there are plenty of pitfalls too if you aren’t careful. Plus, holiday gift returns bust retail budgets, and the bring-it-to-me economy is changing the way retailers conduct business.
Data
$200B: Amount of retail returns expected in the U.S. in 2021
89%: Share of customers who won’t shop with a retailer after a bad experience with returns
$45: Monthly charge for Coke’s subscription service
2B: Number of monthly active Instagram users
30: Number of year-end livestreams Walmart planned with social media platforms
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