Nonfungible tokens (NFTs) are becoming big business as impulse buys for some shoppers, and Forever 21 is diving deeper into the metaverse. Plus, online sales were a bigger part of buying holiday gifts this year, and will be more important for returns too.
Data:
8.5%: Growth in retail sales from Nov. 1-Dec. 24
63%: Share of holiday gift recipients planning to return at least one gift
$900B: Roblox revenue through February 2021
16%: Share of Forever 21’s sales that came through eCommerce before COVID-19 pandemic
$27B: Amount spent on nonfungible tokens (NFTs) in 2021 through October