Today in Data: The Power of Eye Tracking, BNPL’s Second Chance and Digital Spinoffs in Fashion

buy now pay later

Buy now, pay later (BNPL) gives those with spotty credit histories a second chance. Plus, digital spinoffs are becoming increasingly popular across the fashion landscape, and retailers must figure out a way to implement eye-tracking technology in a way that benefits customers.

Today in Data

Data: 

4%: Average price drop of Nordstrom products

35%: Drop in Nordstrom’s stock price because of low inventory

3,500; 2,500: Number of companies and research institutions, respectively, using eye tracking

96%: Accuracy rate of eye-tracking technology

25%: Share of Americans making $50K to $100K+ who have credit troubles