Walmart Dominates Amazon in Food Sales; Millennials, Gen Z Spur Brilliant Earth’s Growth; Consumers Spend More in August

Walmart Food Sales

Brilliant Earth is looking at millennials and Gen Z customers as the key cogs in their long-term future. Plus, consumer spending rebounds in August behind back-to-school shopping and a rise in eCommerce, and Walmart’s share of the food and beverage business dwarfs Amazon’s.

Data:

0.7%: Increase in U.S. consumer spending in August.

15.1%: Rise in retail and food sales from August 2020 to August 2021.

18.9%: Walmart’s share of the total food and beverage market in 2021 Q2.

5%: Share of Amazon’s total sales comprised of food and beverage products in 2021 Q2.

28%; 39%: Portion of millennials who are online-native shoppers and mobile-native shoppers, respectively.