Wayfair’s Murkiest Moment, eCommerce’s Evolution And Etsy On Pandemic Buyers

Here’s why eCommerce must evolve beyond a transaction-based mindset. Plus, Wayfair looks to navigate through a decline in active customers, and Etsy values customers of all kinds.

Data:

80%: Share of recent Wayfair Professional customers who placed 4+ prior orders.

$200B: Total addressable B2B market in North America and Europe.

55%: Share of consumers interested in trying new connected shopping experiences.

93M: Number of U.S. monthly augmented reality users.

90M: Etsy’s approximate customer base.