Today in data, companies continue investing in buy now, pay later (BNPL) services, even as signs of trouble emerge in that sector.
Data
$7.5B: Size of the BNPL market in Great Britain, where digital bank Zola has just launched its own installment payment product
925%: Increase in BNPL spending among Gen Z consumers since the start of 2020
700: Number of employees laid off last month by BNPL firm Klarna
80%: Drop in stock since November 2021 peak for leading BNPL provider Affirm, which has lost around $42 billion in market value
4%: Amount of in-store purchases made using BNPL
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