Today in data, there’s nothing like fun to increase consumer engagement online. An 11-nation study found that 61% of respondents go online to have fun. The same study found that having fun ranked in the top engagement activities with video streaming earning the top spot. Peer-to-peer (P2P) wagering also offers high engagement and attracts new customers, with one out of every two wagerers never having placed a bet before on the Lucra P2P wagering platform.
Data
61%: Proportion of people from 11 countries that go online specifically to have fun
40%: Percentage that consumer engagement increases when people are participating in digital activities that don’t involve making a purchase
37: Number of states that allow P2P sports wagering, where even a $10 bet ups engagement
27%: Amount of potential that digital transformation has reached
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