Macy’s announced during its Q4 earnings report that it won’t spin off its eCommerce sector. Plus, Walmart will schedule social media-based livestreamed selling, and SheerID is working on “invited personalization” to verified eligible recipients for retail promotions.
Data
39%: Share of Macy’s total 2021 Q4 sales that came through digital channels
700+: Number of Macy’s brick-and-mortar stores
4,700: Number of Walmart giant supercenters in the U.S.
8: Number of social media platforms where Walmart sells products
14.5%: Increase in eCommerce in January 2022, according to the U.S. Department of Commerce
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