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Gen Z and Zillennials Trends
Exclusive Clips:
Citi Argues Tokenized Deposits Belong at the Core of Finance
Smarsh CFO Says Finance Now Shapes Product Decisions
Banks Rethink Blanket Merchant Bans as Regulatory Guidance Evolves
Why Fraud Doesn’t Look Like Fraud to a Data Scientist
Latest News
The Friction Economy: Why Gen Z Is Trading Smartphones for Dumb Devices
The Weekender ● February 7, 2026
Consumer Insights ● February 2, 2026
Millennials and Gen Z Drive Earnings Growth Across Finance and Retail
Consumer Finance ● January 1, 2026
1 in 3 Young Adults Turn to Friends and Family as Costs Rise
Credit Unions ● December 31, 2025
Nearly Half of Gen Z Still Want In-Person Financial Advice
Recent Reports
The Gen Z Decoder Ring - August 2025
How Credit Union Innovation Can Drive Gen Z Engagement - May 2024
Also in Gen Z and Zillennials Trends
Healthcare
Healthcare Costs Force One in Four Gen Z to Skip Care
Economy
Affordability Rewrites the Household Balance Sheet
Buy Now Pay Later
Nearly 1 in 5 Gen Z Turn to BNPL as Traditional Credit Plays a Smaller Role
Economy
Gen Z Faces Financial Stress as Hourly Wages Lose Ground
Credit Unions
62% of Gen Z Turn to AI for Financial Planning Guidance
Credit Unions
46% of Gen Z Prefer In-Person Financial Advice
Mobile Wallets
Gen Z Wallet Use Rises 23% as Older Shoppers Catch Up
Consumer Insights
Gen Z Out-Saves Older Generations by 28%
Consumer Insights
Gen Z Balances Savings Goals and Financial Stress
Consumer Insights
Gen Z’s Spending Power Gives Issuers a Holiday Boost
Consumer Finance
Gen Z Credit Scores Plunge as Cost of Living Rises
Earnings
American Express: Gen Z and Millennials Represent 36% of Card Spend
Gig Economy
Gen Z Turns Side Gigs Into 57% of Total Income
Buy Now Pay Later
Sezzle Adds New BNPL Merchants Ahead of Holidays
Social Commerce
More Than 1 in 10 Gen Z’s Buy What Influencers Recommend
Consumer Insights
Study Shows Gen Z Saving Harder Even as Costs Rise
PYMNTS DATA
Money Mobility - January 2026
Fee Sensitivity and the Opt-In Economics of Instant Payouts - February 2026