Buy Now, Pay Later
Buy Now, Pay Later: The New Buzz-Builder and Conversion Driver For Small Business
A growing number of small to mid-sized businesses (SMBs) are also now converting browsers into buyers and encouraging bigger purchases with the aid of buy now, pay later (BNPL). In the “Buy Now, Pay Later Tracker,” David Burrows, co-founder of skincare company Hivessence, discusses how BNPL has boosted brand loyalty while creating brand buzz that attracts new customers.