Merchants Reaping Economic Benefit of Co-Branded Store Card Momentum

White-Label Credit Usage Is on the Upswing in 2023

The “Credit Card Tracker®,” a collaboration with Discover® Global Network, examines how co-branded store cards help capitalize on consumer interest in store cards while creating better customer experiences and economic returns for the merchant.

Inside the April Tracker
  • In early 2022, 28% of consumers had a store card — and by the end of the year, the use of and interest in store cards appeared to grow.
  • The Federal Reserve released data showing that credit card balances and delinquencies are rising, and major retailers are tempering sales expectations.
  • Despite the challenges, store cards offer reward advantages to consumers and revenue avenues for retailers.

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