CUs’ Sitting on Valuable Crypto Asset — the Ability to Educate

Credit Union Tracker® - August 2022

With 23% of consumers holding crypto in 2022, CUs need to ensure that members understand these products. In the “Credit Union Tracker®,” a PYMNTS and PSCU collaboration, Visions Federal Credit Union’s Joe Keller and Cynthia Schroeder explain why credit unions are uniquely equipped to raise cryptocurrency literacy among their members.

Inside the August Tracker
  • An interview with Visions Federal Credit Union’s Joe Keller, vice president of digital assets, and Cynthia Schroeder, senior vice president of digital assets, on building member crypto literacy
  • The latest headlines from the credit union space, including CU members’ disproportionate ownership of cryptocurrencies compared to nonmembers and how one CU trade organization is supporting development of a crypto regulatory framework
  • An in-depth look at how and why CUs are offering cryptocurrency services, what members expect from these offerings and some of the frictions preventing some CUs from adopting crypto services for their members

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