Gulf Winds' Data Driven Approach To Member Retention
Credit Union Tracker® - December 2019
The “Credit Union Tracker®,” done in collaboration with PSCU, is your go-to monthly resource for updates on trends and changes in the credit union industry.
Inside the December Tracker
An interview with Haley Murph, vice president of payments and eServices for Gulf Winds Credit Union, about how the CU is adapting its engagement efforts to meet high customer expectations brought on by digital banking
The latest credit union developments, including a study showing a net income decline due to falling interest rates
A Deep Dive analyzing how CUs’ community-focused presences make them uniquely suited to leverage emotional marketing campaigns
