Credit Unions Use Cash Back Rewards, Early Direct Deposit to Reward Member Loyalty
The personalization credit unions (CUs) offer is its own reward for many members, but providing tangible rewards can go a long way toward fostering loyalty, too. In the “Credit Union Tracker®,” a PYMNTS and PSCU collaboration, VyStar Credit Union’s Melissa Thomas explains how perks like cash back incentives and early direct deposit help CUs stand out from FinTechs and other competitors.
