Credit Unions Take Page From Apple’s Playbook in Solving Member Problems
Just as Steve Jobs famously didn’t wait for customers to tell Apple what products they wanted, Sumeet Grover, chief digital officer at Alliant Credit Union, tells PYMNTS that a similar product development mindset is happening in his business, where CUs are using data to build digital capabilities before members raise their hands and say they need them. Read more in this month’s “Credit Union Tracker®,” a collaboration with PSCU.
