85yo Credit Union Morphs Its 50 Branches Into Member-Centric Digital Hubs
Seattle-based BECU has had a major rethink on how best to meet the rising expectations of its 1.3 million members for modern digital conveniences. In the “Credit Union Tracker,” a PYMNTS and PSCU collaboration, BECU’s Travis Simpson looks at why CUs must innovate their in-branch experiences, noting that simple tools like self-service onboarding can make a huge difference.
