Data Management Tools Help CUs Make the Most of Member Feedback

Credit Union Tracker® - May 2021

Digital first and customer first credit unions are laser focused on integrating member feedback into their innovation agendas. In the latest “Credit Union Tracker®,” a collaboration with PSCU, SAFE Credit Union’s Gina Olson explains how using data management solutions can help CUs capture and analyze member feedback to fine-tune their product roadmaps.

Inside The May Tracker
  • An interview with Gina Olson, senior vice president of enterprise applications at SAFE Credit Union, on how credit unions can use member feedback to inform their innovation agendas and product investments
  • The latest headlines from the space, including why U.S. contactless card issuers have seen contactless cardholders spend 16% more than nonusers and how CUs can use data analytics and fraud prevention solutions to power satisfying member experiences
  • An in-depth examination of how credit unions are missing the mark in delivering on members’ digital expectations and how CUs can accelerate their innovation agendas to keep them engaged

PSCU Credit Union

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