Digital Wallets Refresh Sales For Cross-Border Beauty eTailers

Cross-Border Retail Payments Tracker® - August/September 2021

Selling beauty products to customers overseas is often fraught with complications as customers prefer different payment options in different markets. In the “Cross-Border Retail Payments Tracker®,” a PYMNTS and Citcon collaboration, beauty eTailer Framar’s VP of sales and product development Giovanni Gallo says accepting digital wallets offers a localized payment experience that converts international shoppers.

Inside the August/September Tracker
  • An interview with beauty product eTailer Framar’s vice president of sales and product development Giovanni Gallo about the challenges beauty merchants face in the cross-border payments space
  • The latest cross-border retail developments, including why cosmetics and beauty items were the second-most popular category for international shoppers after apparel and why online beauty and personal care climbed 23% this past year despite a mere 3% growth in all channels
  • A Deep Dive analyzing how beauty and personal care are riding the cross-border eCommerce wave and the friction points holding back faster growth

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