Merchants Walk Fine Line Policing $90B of Promotions Abuse

Digital Fraud Tracker® - July 2022

In the July “Digital Fraud Tracker®,” a PYMNTS and DataVisor collaboration, Jake Doering, founder of wellness drink company Ujji, tells PYMNTS how dynamic discount codes and tailored communications can help companies prevent the growing number of consumers who abuse merchant policies.

Inside the July Tracker
  • An interview with Jake Doering, founder and creative director at ujji, on fighting first-party fraud and coupon abuse in the retail industry
  • The latest headlines from the digital fraud space, including how Canada has seen increases in first-party fraud such as return abuse and chargebacks since the pandemic’s onset and how companies in the U.S. and the U.K. fail to uncover bot attacks for an average of 16 weeks
  • An in-depth look at the various means of first-party fraud and the most effective methods for preventing these fraud losses without alienating legitimate customers

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