Smoothie King’s Strategy to Win Back Customers From Aggregators
Aggregators: Can’t live with them, can’t live without them. QSRs are more focused now on how to use them to add incremental revenue while at the same time developing a direct relationship with customers. In the Order To Eat Tracker, a PYMNTS and Paytronix collaboration, Smoothie King’s Dan Harmon takes us inside their strategy.