Sonic Leans on Mobile and Order-Tracking Features to Keep Customers Coming Back

Order To Eat Tracker® - February 2022

QSR customers are back to ordering and dining in-person, but they’re expecting more than old-fashioned ordering methods. In the Order To Eat Tracker, a PYMNTS and Paytronix collaboration, Sonic’s Kim Lewis explains how making mobile apps and digital tracking are a key part of the in-person ordering experience and help QSRs personalize product offerings.

Inside the February Tracker

An interview with Kim Lewis, vice president of integrated marketing and communications at Sonic, on how QSRs can incorporate personalized promotions, digital payment methods and mobile-only perks to satisfy customers ordering on-site or from home
PYMNTS Intelligence analyzing how QSRs and casual dining chains are using digital strategies to change the on- and off-premise dining experience and how these technologies can drive customer loyalty
The latest headlines from the order to eat space, including why many restaurant customers feel alienated by QR code menus and how text messages work better than emails to develop QSR loyalty