Loyalty Program Data, Targeted Surveys Help Restaurants Hit Their Customer Satisfaction Goals

Order To Eat Tracker® - March 2022

One way to keep QSR customers coming back is to know how they like to order food and pay. In the Order To Eat Tracker, a PYMNTS and Paytronix collaboration, Turning Point Restaurants’ Kirk Ruoff explains how offering data-driven loyalty programs and incentivized surveys can help QSRs take the guesswork out of satisfying diners.

Inside the March Tracker

An interview with Kirk Ruoff, founder and CEO at Turning Point Restaurants, on how the chain uses QR code-based payments technology and loyalty programs to increase efficiency and customer satisfaction
PYMNTS Intelligence examining how younger consumers’ preferences for digital ordering and payment tools continue to grow and how restaurants can marry this technology with loyalty and subscription programs
The latest headlines from the order to eat space, including how millennial and Generation Z consumers are leading in preferences for takeout and delivery meals and how restaurants are moving ordering and reservations toward text communications and away from phone calls