Report: Geofencing, Data Analytics Take QSR Drive-Thrus To The Next Level

Order To Eat Tracker® - June 2021

Drive-thru service has been a savior for QSRs over the past year, but traditional drive-thru experiences no longer cut it for today’s digital-first consumers. In the Order To Eat Tracker, Portillo’s John Isbell dishes on merging mobile technologies with data analytics and geofencing to take drive-thru to the next level.

 

 

Inside the June Tracker
  • An interview with John Isbell, vice president of learning and development at Chicago-based QSR Portillo’s, on how restaurants can use drive-thru sales and mobile ordering innovations to stay afloat and plan for the future as their physical operations get back on track
  • Recent headlines from the order to eat space, including how 60 percent of consumers feel comfortable dining out again and Uber’s recent launch of its Pickup and Go mobile feature
  • An in-depth examination of how drive-thrus made a comeback and acted as a lifeline for the QSR space during the pandemic

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