Order To Eat

For Restaurants, Digital Channels Are Menu Must-Haves

With 40% of restaurant revenue coming from online sales, digital channels must be on the menu. In the Order To Eat Tracker®, a PYMNTS and Paytronix collaboration, Pizza Guys’ Michael Morgan tells PYMNTS that digital channels are as important an ingredient to his business now as pizza dough or cheese.

Inside the July Tracker
  • An interview with Michael Morgan, vice president of operations at Pizza Guys, about the necessity of digital ordering and payment options
  • The latest headlines from around the order to eat space, including why grab-and-go customers lean toward digital ordering and how Taco Bell opened a futuristic, digital-focused drive-thru concept meant to modernize the ordering process
  • An in-depth look at how customer preferences and digital technology impact the ordering and payment experience at restaurants

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