Subscription Commerce

Flexibility Needed To Keep Streaming Video Subscribers Locked In Video streaming subscriptions have seen massive growth, but now comes the challenge of keeping subscribers engaged as venues and theaters reopen. In the Subscription Commerce Tracker, a PYMNTS and Vindicia collaboration, DeShuna Elisa Spencer, founder and CEO of video streaming service kweliTV, says providers must expand content offerings' payment and currency options to lock in user loyalty.
Inside the August Tracker
  • An interview with DeShuna Elisa Spencer, founder and CEO of kweliTV, on how the Black-owned video streaming service is working to maintain the 25 percent increase in subscribers it gained last year and how content variety and payment choice can help
  • The latest headlines from the space, including how 71 percent of global consumers are now using mobile wallets to pay for subscriptions and why the OTT video market is estimated to reach $94 billion by the end of 2025
  • A data-rich examination of how video subscription businesses can reduce frictions during onboarding by offering multiple payment methods across currencies

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