2024 Olympics news and trends

Paris Olympics Draws 18% More Sponsor Spending Than 2021
Retail // July 12, 2024

U.S. companies are reportedly looking to this summer’s Paris Olympics to put them ahead of their competitors. Event sponsors have spent 18% more on the upcoming Olympics than they spent on the 2021 summer Olympics, Reuters reported Friday (July 12), citing Comcast’s NBCUniversal. Detailing the ways U.S. firms...

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Visa: 78% of Purchases at Paris Olympics Involved Contactless Payments

August 06, 2024
About three-quarters of the international purchases made in Paris during the first weekend of the Olympic Games were made with contactless payments. Seventy-eight percent of those purchases were contactless, a figure that was 9% higher than that for the same weekend a year earlier, Visa said in a Tuesday (Aug. 6) press release. Visa, which is the […]

Paris Olympics Draws 18% More Sponsor Spending Than 2021

July 12, 2024
U.S. companies are reportedly looking to this summer’s Paris Olympics to put them ahead of their competitors. Event sponsors have spent 18% more on the upcoming Olympics than they spent...