Subscription services like Ipsy have long offered customers the chance to test samples when discovering new beauty products. These services are now building upon their existing business models by rolling out tester plans for full-sized products, but the real deal comes with advantages over just a sample....
Finding customers is less of a challenge than it once was, since most people carry a supercomputer in their pockets that makes them seconds away from contact in a variety of contexts — online, in-app, via email or text. But encountering customers and engaging them...
Like many of the innovators who build and launch their own platform businesses, Ethan Agarwal’s business, Aaptiv, was inspired by a big friction that he found difficult to overcome. Agarwal told Karen Webster in the latest episode of The Matchmaker Is In that he’d put on some weight while in graduate school...
January 22, 2024
Artificial intelligence is giving the fitness category a workout. Ranging from personalized workout routines to dedicated app-based workouts and even one-on-one virtual training sessions, the pattern recognition and predictive analytics capabilities of the technology are proving to be a good match for consumers of different demographics. In a litmus test for exactly how big a […]
June 27, 2018
Like many of the innovators who build and launch their own platform businesses, Ethan Agarwal’s business, Aaptiv, was inspired by a big friction that he found difficult to overcome. Agarwal told Karen Webster in the...
