Account Sharing news and trends

Netflix Tells US Members Accounts Are for One Household
Subscriptions // May 23, 2023

Netflix has begun its long-threatened crackdown on password sharing.  The streaming service will begin sending an email Tuesday (May 23) to members who share Netflix outside their household in the U.S., reminding them that an account is for use by only one household, Netflix said...

Netflix Sees Paid Sharing as Way to Build Relationships With New Subscribers
Earnings // April 18, 2023

With a nod to new consumer sentiments about subscriptions, Netflix is focusing more on adding value for current subscribers while at the same time better monetizing existing members with a broad rollout of paid account sharing and ad-supported tiers. Netflix said it added 1.8 million...

Most Americans Share Subscription Account Passwords, But Not The Bill
Subscriptions // October 08, 2018

When it comes to subscription services, a new report has found just how much Americans love to share their streaming, shopping, Uber and mobile subscription accounts with family, friends and even exes. The latest Country Financial Security Index, which surveyed around 1,000 US adults, revealed that...

Quick Reads
Disney+ Streaming Service Sheds 7.4% of Subscribers in Q3

August 10, 2023
Disney+ streaming service subscribers fell in the fiscal third quarter, even as The Walt Disney Co. made plans to raise monthly fees, crack down on password sharing and create a super app for its content. In its earnings presentation Wednesday (Aug. 9), the company said  Disney+ had 146.1 million subscribers globally as of the most […]

Netflix Tells US Members Accounts Are for One Household

May 23, 2023
Netflix has begun its long-threatened crackdown on password sharing.  The streaming service will begin sending an email Tuesday (May 23) to members who share Netflix outside their household in the...